Product alignment, the product creation process, goals and people
We provide Product Management and Product Marketing Services for technology startups and independent software vendors and their channel partners. Take advantage of our experience in building successful high performance teams making great software products and services and delivering revenue.
Focus Areas
- Product Creation process
- Alignment of Stakeholders
- Customers and Market Fit
- Authoritative product definition
- Lifecycle – Creation, Launch, In Life, End of Life
- Marketing and Pricing
Aligning products
We work with clients to make sure that products are aligned with the issues driving the business. We look at ‘product fit’ to the shape of the business and the context of the product to the business as key performance indicators.
Product Creation Process
We develop a product creation process unique to each client by adding best practice in requirements management and traceability, and development oversight into the culture and methods already in place.
Goals and people
We track, estimate, forecasting and communicate against the targets we set. Quickly establishing accuracy or points of weakness for further corrective action.
Stakeholders
Stakeholders are often not directly part of a product team but since they can block the success of products they must be mapped and managed.
Key Performance Indicators (KPI’s)
KPI’s can inform the business. Its crucial that executives have some objective measures to provide the context for their decision making. We work with clients to establish KPIs for product creation.
Successful outcomes
Products based upon industry conference consensus result in mediocrity, lack of definition and sameness.
We like to be responsible for building successful products but there isn’t any point being on track building the wrong product for a poorly defined market so we do recommend creative alternatives including disposal.
Success comes from completing products that deliver upon correctly formed view of market requirements and taking them to market to customers.
