The virtuous circle of social engagement in policingPolice officers around the UK are starting to use Twitter and other social networks as a means to engage with more of the public.

Social media is massive. In January 2011 it accounted for 12.4% of UK Internet site visits according to Experian. Of course that still means that many people do not use or want to use Twitter so they will not see those police messages.

Multizone Limited has the answer. The explosion in mobile phone Internet access in the UK has already changed the way that most people communicate. iPhone, Blackberry & Android phone owners are happy downloading apps which provide them with local, timely, online information and entertainment.

Multizone provides Neighbourhood officers with a special police app for their mobile phones that at the touch of a button sends out tweets that inform their local community of what they are doing on their behalf. Front line officers do not want to have the extra burden of having to type messages on a phone keyboard on the street. They have better things to do. Touching a couple of buttons to tell the public what type of incident they are dealing with is so much easier on the patrol.

Interested in what's happening, right now?

Developed to provide better visibility into the activities of the Police in the UK with the help of Surrey Police, and using only open public data, this is the UK Government 'trailblazer' project for mobile technology in policing.

  • Connect with Police Safer Neighbourhood Teams who work closely with partners and the public to tackle anti-social behaviour, solve crimes and build local confidence
  • Policing is around the clock and now you can see what's happening right now and for the last 24 hours or longer right down to your local area on a map
  • See information about what's happening, right now, as well as videos, photos and social interactions from the neighbourhood teams as well as local and county police priorities, events and news
  • Find who your local police officers are, check their priorities and events and get information and directions to the local Police Station for your area from your current location
  • Compare police activities with monthly crime figures for the selected area and hold the police to account by sharing the crime figures online
  • Interact with comments, pictures and videos directly from the app, without having to learn the complexities of social media
  • Contact the police directly using Facebook, Twitter, email, or by reporting a crime online via the app or by placing a local rate or emergency phone call or text message

Police smartphone applications for public online social engagement

Trailblazing engagement apps for the police and public sector workforces and free apps for the public for iPhone, Android, and BlackBerry bring about widespread and genuine engagement between the public and police forces and public sector workforces.

Ten times the return on investment over social media alone

Proven genuine adoption with repeat use not just one time likes and followers. The apps build an engaged audience before a crisis. They also enable a transformation of culture from one where social media is an unfamiliar overhead, into one where it is a fundamental part of the way local officers and staff communicate.

Apps for iPhone, Android and BlackBerry

"Our native apps for Apple iOS, Google Android and soon BlackBerry smartphones enable the public to map Police and police partner activities, together with crime information at force or county level. The apps provides information about what's happening, right now, videos, photos and social interactions and are available from Apple iTunes, Google Play and soon BlackBerry App World. "...
  • Increase online community engagement
  • Improve transparency about policing and public sector activity
  • Access information about local officers and teams
  • Set crime intervention activity in context with crimes and their outcomes
  • A way for the busy public to tell police their views
  • Open, integrated with social networks and social media

Provides value for money engagement with communities

    • Inexpensive local time communication with the public for quicker resolution and nipping things in the bud
    • Addresses criticism and influences people’s perceptions
    • Uses social media to divert access to appropriate services
    • Engages better with a wider community demographic involving them in the delivery of services
    • Improves communication with partner agencies and other stakeholders
    • Publishes accurate local crime data showing exactly what crimes have been committed
    • Enables local communities, policing partner stakeholders and public representatives to hold their local policing teams to account.

Features and Benefits

  • Connect Safer Neighbourhood or Community Officer Teams with partners and the public to tackle anti-social behaviour, solve crimes and build local confidence
  • Policing is around the clock and now you can see what's happening right now and for the last 24 hours or longer for the whole of the region or right down to your local area on a map
  • See information about what's happening, right now as well as videos, photos and social interactions from the neighbourhood teams as well as local and county police priorities, events and news
  • Find who local policing officers are, check their priorities and events and get directions to the local Police Station for the area from your current location
  • Compare police activities with monthly crime figures for the selected area and hold the police to account by sharing the crime figures online
  • Interact with comments, pictures and videos directly from the app, without having to learn the complexities of social media
  • Contact the police directly using Facebook, Twitter, email, or by reporting a crime online via the app or by placing a local rate or emergency phone call or text message

With benefits for Police Officers or members of staff

Police officers using our smartphone apps at their discretion give quick geographically coded real time updates on what they are doing, without wasting time, resulting in increased public confidence in policing through openness and amplification of policing activities.

      • Customised apps minimise the impact on individual officers and staff of additional communications bureaucracy by reusing existing information avoiding any re-work / duplication of data
      • Access – to visible, locally known officers with geographic responsibility and to their intervention activity
      • Influence – by the public over policing priorities for where they live or work
      • Answers – feedback on the results of interventions
      • These updates are useful to the officers in providing examples of local engagement for performance reviews
      • Officers can't wrongly tweet, overcoming an inhibitor to the adoption of raw social media tools
      • Responses are collected in the same place as tasking activity is carried out, joining the dots between communications, tasking and outcomes.
      • The public like engaging with the police especially uniformed officers that work their local streets.

With benefits for Police Force

      • The application can be branded or sponsored for the police force.
      • The cost of engagement and communication is much less than traditional communications.
      • Engagement is with a wider demographic than traditional communications or public meetings.
      • Involvement with a wider demographic in the delivery of services.
      • A very effective way of engaging with policing partners locally.
      • Huge improvements to the addressing of criticism, and resulting influencing of peoples perceptions through concerted, genuine engagement and visibility.
      • Reduced workload though transparency, avoidance of FOI requests.
      • Most police forces have problems directing people to the wealth of content on their website. The app, directs people to authoritative content and services avoiding multiple points of contact and dissatisfaction with the process handovers and time taken.
      • Senior officers or staff can define the allowable updates and the workflow in the organisation in order to maintain professionalism, tone of voice, and provide governance.
      • Officers access can be remotely managed by phone, by twitter account, and by capability allowed.
      • No special devices are required. Low cost smartphones are all that is needed.
      • No security implications
      • Everything is public open data.
      • Modern, open and integrated with social networks and social media in the way that the public expect to be able to engage.

Availability

Our applications are available now for Google Android and Apple iOS. Ask us to meet your needs.